How to Read RaveHQ Examples and Evidence
A diagram can explain a process without reporting a customer result. The label should make the difference clear where you see the example, not in a distant disclaimer.
An illustration explains
An illustrative example uses a fictional situation or stated assumptions to explain an idea. It is not evidence that a customer achieved a particular result. A number, chart or sample screen should not imply a measured improvement merely because it looks precise.
An observation records
An observed result should identify what was checked, when, and which source supports it. A captured inquiry is not a booking. A booking is not a completed job or a payment. An unavailable measurement should remain unavailable, not become a zero or an estimated success.
RaveHQ labels its evidence with five words: measured (directly observed), confirmed (checked against the public record), modeled (estimated from other inputs, not observed directly), illustrative (a fictional or assumption-based example) and unavailable (could not be checked under the stated conditions).
Illustrative sample showing the difference between a provider action and a customer outcome: a Google profile edit submitted October 1, 2026 and confirmed publicly visible October 3, coverage limited to that one profile field, is a provider action. Whether the customer who read the corrected hours actually visited is a separate, unavailable customer-outcome measurement unless the business has its own record of that visit.
A customer case needs evidence and permission
A case study should have a real underlying record, a clear timeframe and permission for the details shared. Anonymisation can protect privacy, but it is not a substitute for evidence. A before-and-after change alone does not prove which action caused it.
When comparing claims, ask what happened, what was measured, which limitations apply and whether the evidence supports the headline. Illustrative examples and observed results have different purposes; neither should be presented as the other.
RaveHQ Insights share our views, based on our research and the sources cited. They are general information, not legal, financial or professional advice; check what applies to your business before acting.