RaveScore

How RaveScore is calculated.

This page explains RaveScore’s five signals, their weights, and how to read incomplete evidence.

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The purpose

A consistent reputation signal from public reviews

RaveScore is RaveHQ’s 0–100 score of a business’s public Google review reputation, built only from external Google evidence. It reads five headline signals from public Google review evidence. Profile, website, Maps, competitor, and AI-search findings belong to the wider, versioned 51-check report; they do not silently enter it. The wider report also flags any failed or partial critical check separately, so an average score cannot hide a consequential failure.

The public framework

Five signals. Fixed headline weights.

The same five-part framework is used for every business.

Signal
Weight
Public evidence
Rating Quality
35%
The strength of the public star-rating signal
Theme Strength
25%
Recurring positive and negative themes in the public reviews, weighted by how often each one appears — a frequent negative theme pulls this signal down
Review Volume
15%
How much public review evidence supports the reputation
Staff Sentiment
15%
Customer sentiment in reviews that name a specific staff member or team
Trend Momentum
10%
The direction of recent complaint and praise themes, typically measured over the last 90 days (or the two most recent review periods when there are not enough dated reviews in that window)

When no public review names a staff member, Staff Sentiment defaults to a neutral score instead of copying another signal — it is treated as unknown, not as positive or negative evidence.

The disclosure boundary

The framework is public. The operating intelligence is proprietary.

RaveHQ publishes enough for a customer to understand and challenge a result: the headline signals and weights, source families, evidence status, coverage, safeguards, and movement over time. We publish the score components and weights; the mechanics for obtaining and evaluating that evidence remain proprietary. Those mechanics include the instructions, thresholds, calibration, quality controls, and prioritization behind each result.

That protected intelligence may improve by target market, vertical, business context, language, connected sources, and evidence quality. The five-signal framework and headline weights remain consistent while the recommendations adapt instead of becoming a one-size-fits-all checklist.

Each report records its scoring version and measurement date.

If a result looks wrong, email [email protected] with the business profile, report date, and the result you want reviewed.

Evidence rules

What each result shows

Profile details come from the matched Google Business Profile. Review signals use the public reviews available for that account.

Each report identifies the matched business, measurement time, and evidence coverage, and marks anything unavailable or incomplete that affects how a result should be read.

Evidence family
Used for
What the report discloses
Matched public profile
Business identity, rating, and reported review count
Matched identity and measurement time
Public review evidence
Review text, dates, themes, and named-person evidence
Coverage, and whether the result is complete, partial, or unavailable
Non-negotiable safeguards

The rules that do not move

  • 1
    External evidence only. Activity inside RaveHQ cannot increase RaveScore by itself.
  • 2
    Measurement status shown. Missing or incomplete evidence is labeled, not silently filled.
  • 3
    Consistent headline framework. The five signals and weights do not change from one business to another.
  • 4
    Frozen history. A completed monthly snapshot is not rewritten later.

Related: permissions and security.

Competitive context

Context sits beside the score, never inside it

Live competitor, category, and geo-grid evidence appears beside RaveScore only when it is measurable. Illustrative context stays labeled and is never passed off as a live competitor measurement. Read what “illustrative” means.

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✓ RaveScore uses public Google review evidence only